For newspaper and magazine publishers and distributors, success begins – and ends – with your ability to increase circulation by growing your subscriber base. According to Circulation Management magazine, “Despite the growing popularity of email marketing, direct mail as a source of new subscriptions has increased in popularity.”
At KYC Data, we supply highly-responsive data and marketing lists to newspaper and magazine publications every day. Our data is your ideal source for marketing publications with a variety of editorial focuses, including:
- News (daily & weekly)
- Home & Garden
- Sports & Fitness
- Women’s Issues
- Men’s Issues
- Celebrity News & Gossip
- Teens & Tweens
- Current Events
- Health & Wellness
- Book-of-the-Month & Other Clubs
When selling subscriptions to targeted consumers, you need data details you can trust (different demographic profiles create prospects for different products). That’s why we focus on the following 4C’s: Currency, Coverage, Comprehensive Data and Customer Service.
Currency: Our information is compiled hourly, directly from public documents recorded at thousands of county courthouses nationwide. You simply won’t find more current data from any other list provider.
Coverage: We offer the most complete geographical coverage available. When other list providers fall short, we work hard to fill your geographic gaps.
Comprehensive Data: Our ability to append data gives you the opportunity to customize your data with the most comprehensive details imaginable. Age, household income, marital status and whether children live in the home are some examples. Just let us know what you need and we’ll deliver it.
Customer Service: We have built a reputation for providing outstanding customer service on time – every time. Our proprietary information database allows us to deliver your lists with record speed and unparalleled accuracy.
When using direct mail to increase your newspaper or magazine circulation, list performance is everything. If reaching targeted homeowners is a top priority for growing your subscriber base, KYC Data can help.