Many marketers expect to see phone numbers and email addresses included with homeowner data. When they find out property deed data does not contain them, they assume something is missing. In reality, it is the opposite. The absence of phone and email makes property deed data more accurate, compliant, and trustworthy.
What Is Property Deed Data?
Property deed data comes from official county and state property records. Every time a home is bought, sold, or refinanced, a new deed is recorded. That information becomes part of the public record.
Verified deed records include the homeowner’s name, address, property details, and mortgage information. These records show who owns the property, the transaction date, and sometimes the sale price.
What is not included are personal contact details such as phone numbers or email addresses. Those are private forms of communication and are not recorded with the deed.
This data is updated daily by KYC Data to ensure accuracy and freshness. Property deed data is sourced directly from verified public offices across the United States, providing clean homeowner lists for marketers who rely on reliable, up-to-date information.
Why Phones and Emails Are Missing (and That’s a Good Thing)
Phones and Emails Are Not Public Record
Phone numbers and email addresses are protected under privacy laws and are not part of any public property record. Trying to collect them through scraping or modeling introduces errors and privacy risks.
Even when this type of information is available from other sources, it is often outdated or incorrect. Homeowners change email addresses frequently, and many phone numbers are reassigned. Using them for outreach can lead to misdirected messages and wasted marketing spend.
Property deed data avoids those issues entirely. It relies on verified public property records that remain stable and accurate over time.
Risk of Compliance Issues with Cold Outreach
Using phone numbers or email addresses for cold outreach also exposes businesses to strict marketing laws.
- Email outreach must comply with the CAN-SPAM Act and similar international laws. Violations can result in penalties.
- Phone outreach falls under the TCPA, which restricts automated calls and texts to consumers without prior consent.
These rules make cold email and phone marketing high-risk channels. With property deed data, marketers avoid those compliance issues altogether.
The Power of Address-Based Marketing
You Still Reach the Right Homeowners
Address-based targeting is both precise and compliant. With verified name and address information, your direct mail piece is delivered accurately and professionally.
Each record in KYC Data’s system is tied to a real homeowner, not an unverified lead. That means your campaign reaches an actual person at an active property address. It is the foundation for clean homeowner lists and consistent performance.
More Trustworthy and Personalized Outreach
Homeowners trust direct mail more than unsolicited phone calls or emails. A physical letter or postcard feels legitimate and gives your brand credibility. It creates a professional impression without violating privacy.
Research shows that direct mail response rates are higher because the format feels personal and tangible. When marketers combine verified homeowner data with smart creative, results improve across every measurable metric.
How KYC Data Prioritizes Accuracy and Integrity
KYC Data is built on accuracy and consistency. All property deed data is collected daily from verified public sources, not through scraping or guessing.
Each record goes through a full quality control process that includes:
- USPS certification for address hygiene and delivery accuracy
- Delivery Point Validation (DPV) to confirm deliverability
- Manual quality checks by data specialists
- Duplicate suppression lists to prevent wasted mailers
KYC Data never includes modeled data, email addresses, or phone numbers. This commitment ensures that your campaigns stay compliant while maintaining high deliverability and performance.
By focusing on verified deed records and clean homeowner data, KYC Data gives marketers a foundation they can trust.
What to Do If You Still Want Phone or Email
If your business still values phone or email communication, there is a compliant way to build those contacts.
Start with direct mail to introduce your brand. Use the first piece to invite homeowners to visit a landing page, scan a QR code, or fill out a short form. Once they respond, you have an opt-in lead that meets all privacy and consent standards.
This approach turns address-based outreach into a relationship that evolves naturally. Instead of risking compliance with cold calls or bulk email, you build a list of qualified, high-intent contacts who are already interested in your service.
Why Property Deed Data Is the Smart Choice
Property deed data is one of the most reliable and compliant data sources available for marketers. It provides verified names, addresses, and property details sourced from public property records.
Because KYC Data updates records daily, marketers never work with stale lists. Every homeowner or mortgage record reflects the most recent verified transaction. That freshness improves timing and results.
Property deed data keeps campaigns accurate, compliant, and professional. It eliminates the risk of spam complaints and helps businesses reach real homeowners with messages that matter.
Phone numbers and email addresses are not part of property deed data—and that is a good thing. Excluding them protects privacy, improves accuracy, and ensures that every campaign stays compliant.
With verified homeowner data, marketers can focus on what works: accurate targeting, strong deliverability, and trust-based outreach.
Stop relying on questionable email and phone lists. Get verified, clean, and up-to-date property deed data you can trust.