If you have ever purchased a home, you know the costs go far beyond the mortgage payment. Additional costs such as insurance, decor, appliances, and more can quickly add up. Before you know it, your home feels like the set of a home renovation show as the costs keep piling up. This is a great chance for homeowners marketing. New homeowners are ready to spend their money. By planning a smart marketing campaign, you can get new customers who want to buy things.
Effective ways to market to new homeowners:
Every effective marketing campaign begins and ends with your target market. Part of that begins with understanding the demographics and where these homeowners are located. Once you clearly understand your audience, you can create a custom-tailored strategy to approach them effectively.
Here are some of the most common methods of targeting your next potential customer:
- Direct Mail: One of the most common ways to enhance your marketing to new homeowners is through the use of direct mail. This involves sending mailers, postcards, and letters to the mailbox of your potential customers. To learn more about crafting an effective direct mail marketing strategy, click here.
- Email marketing: If you are able to obtain a list of email addresses, email marketing can be a great tool to target new homebuyers with your products or services.
- Telemarketing: You can also utilize a cold calling process with a targeted telemarketing list of phone numbers. However, making outbound calls is considered a dated method of outreach. People are generally resistant towards telemarketing phone calls, but with the right communication skills it can be effective.
- Online Advertising: Visually appealing ads paired with excellent copywriting can drive an effective digital marketing campaign that has the ability to reach many.
Who benefits from marketing to new homeowners?
There are many different industries that would benefit from targeting new homeowners. They include:
- Financial: This could include banks and insurance brokers that provide homeowners insurance, private mortgage insurance, and mortgage refinancing.
- Residential Services: Including contractors and home renovators, repair and maintenance companies. Whether it’s HVAC, electricians, plumbers, or home security, these services would benefit immensely from targeting new homeowners.
- Retail Services: Decor and furniture companies, interior design, storage solutions, closet organizers, and outdoor needs.
Strategies for marketing to homeowners:
While there are several strategies that can be used effectively to reach new homeowners, it is critical to consider their needs, preferences, and concerns. Here are a few different methods you can use to set up a successful marketing campaign.
- Be Timely: Sending a personalized welcome package with a strong lead magnet as soon as they are handed the keys to their home can give you strong leverage over the competition.
- Be Persistent: Odds are that you are not the only one vying for the attention of your target audience. Many companies do a poor job of following up. It is critical to follow through with your campaigns. One more touchpoint could be the deciding factor between closing a sale or walking away empty handed after investing considerable time, money, and effort.
- Leverage the Power of Homeowner Data: Utilizing paid data services can allow you to hone in on your prospect easily and efficiently. On the other hand, bad data can be costly, time consuming, and decimate your campaign before it has even begun.
Key information for creating a marketing strategy for new homeowners:
The more information you have about these new homeowners, the greater your chances of running a successful campaign. This ensures that you are targeting the right audience while giving you the ability to craft custom offers and opportunities. Below is a checklist of key information you would want to have accessible:
How do I obtain this information?
You may be wondering how to easily collect the information featured above, and the solution involves working with a data collection company like KYC Data. KYC not only supplies all of the necessary data, but also ensures that it is thoroughly vetted through advanced processes and procedures. To learn more about KYC Data’s approach to data hygiene click this link (internal link to Data Hygiene Post)
The KYC Difference:
There’s a reason KYC Data is known as the premier compiler of public records nationwide. Our new homeowner data is compiled daily, sourced directly from property deed records. Each week, over 35,000 new homeowner records are compiled using advanced technology.
KYC Data ensures legitimate property ownership transfers, not unreliable records from phone, SCOA, or utility changes!
Here is why KYC data is the most trusted source of data for marketing to new homeowners:
- Fresh data that is updated daily to ensure high quality, accuracy, and relevancy.
- Regularly scheduled audits to ensure the data is as clean as possible.
- Standardized addresses and custom suppression so you know duplicate data is not showing.
- Advanced software that checks and cross references the data.
- Data that is rigorously vetted through multiple vantage points.
- Able to provide verified deed information and specific homeowner information.
- A strong reputation in the data collection industry since 1980.
- The best customer service in the industry that is responsive and quick to resolve any issues.
The winning strategy:
The best formula for creating an effective marketing campaign catered to your target audience involves a combination of strategies:
- First step is to combine the different types of marketing verticals into one campaign. For example, merging digital marketing with direct mail can allow you to achieve maximum reach. Targeting new homeowners both online and through printed materials can be a great way to increase your conversion rate.
- The next step involves creating engaging content with a strong lead magnet.
- After that, it is recommended to partner with a data company to source your targeted list. Attempting to do it on your own can be exhausting, time-consuming, and ineffective. By aligning yourself with a data expert you can rest assured that your campaigns will reach the right audience at the right time.
