Tyler Vaden

Why Phone and Email Are Not Included in Property Deed Data (And Why That’s OK)

Many marketers expect to see phone numbers and email addresses included with homeowner data. When they find out property deed data does not contain them, they assume something is missing. In reality, it is the opposite. The absence of phone and email makes property deed data more accurate, compliant, and trustworthy. What Is Property Deed […]

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The Competitive Edge Marketing Agencies Get With Verified Records

Marketing agencies succeed when their clients see measurable results. Campaigns depend on the quality of the data used to target prospects. If the records are inaccurate or outdated, campaigns fail. If the records are fresh, accurate, and verified, campaigns perform and clients stay loyal. That difference is where KYC Data gives agencies an advantage. Why

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The KYC Data Difference: True Daily Records, Not Outdated Lists

Marketing companies live or die on results. Campaigns depend on data. When that data is old, campaigns fail. When it is fresh, campaigns win. Most providers sell lists that are updated weekly or monthly. By the time those records reach your team, many are already outdated. KYC Data takes a different approach. Our records update

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Generate High-Intent Solar Leads With the 2026 Tax Credit Deadline

The solar industry has a rare window of opportunity. The federal solar tax credit gives homeowners a 30% incentive for installing solar, but that benefit drops after 2026. For installation companies, this creates a strong demand curve — homeowners are motivated to act, but they also have more options than ever before. Marketing directors and

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Home Security Marketing

Home Security Marketing That Works: Targeting High-Risk Zip Codes and Move-Ins

Home security is not a luxury. For new homeowners, it’s a priority. The challenge is simple:reaching the right homes at the right time. Many security businesses waste money on broadcampaigns that miss the people most ready to buy. The good news is there’s a better way. Bycombining new homeowner data with zip code targeting, you

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Door to Door Lead Generation: How to Target the Right Homes Every Time

Door to door lead generation still works when you’re talking to the right people. Sales teams in solar, pest control, roofing, and other home services still close deals face to face. The difference between a profitable campaign and wasted effort often comes down to targeting. Random canvassing can leave your team knocking on doors where

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Difference between direct mail and email with an image of someone on a computer and someone getting their mail

What is the Difference Between Direct Mail and Email? (And Why Direct Mail Wins)

Direct mail and email are both affordable ways to reach customers. They seem similar at first, but when you compare performance, direct mail stands out. Especially when powered by clean, verified data like what KYC provides. Why Businesses Compare Direct Mail and Email Many marketers use both channels. They’re cheaper than TV, radio, or print

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How Fresh is Your Data?

How Fresh Is Your Data? Why Weekly Updates Matter

If you’re using stale data in your direct mail campaigns, you’re burning your budget. Fresh marketing data is one of the most important tools for improving results. Old records lead to wasted mail, poor targeting, and missed opportunities. Weekly updated leads help you reach people at the right time — when they’re still shopping, still

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First 90 days marketing to new homeowners

The First 90 Days: Why Timing Is Everything When Marketing to New Homeowners

New homeowners spend more in the first three months after moving than at any other time. If you’re not reaching them early, you’re losing to businesses that are. In the first 90 days, homeowners are: This is when habits form. Brand loyalty starts here. Businesses that connect with homeowners during this short window see more

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