KYC Data Unveils Strategic Rebranding Initiative with Launch of Newly Redesigned Website and Corporate Logo
KYC Data announced today an important rebranding initiative to better reflect its position in the direct marketing industry as the premier source compiler of new homeowner, mortgage and equity loan data.
Direct Mail vs. Email Marketing. One or the Other? Or Both?
Today, direct marketing can be challenging—but challenging in a good way. Never before have there been more options available for reaching your target audience, influencing
Some Tips for Creating and Delivering Effective Direct Mail Campaigns
Marketing through direct mail may not get as much buzz as evolving digital options but that doesn’t mean it’s any less effective. Here are some
Understand Your Customers to Drive Better Results
Most companies today have a pretty good understanding of exactly who comprises their customer base. Or do they? It’s easy to fall into the trap