KYC Data announced today an important rebranding initiative to better reflect its position in the direct marketing industry as the premier source compiler of new homeowner, mortgage and equity loan data.
ATLANTA, GA – KYC Data announced today an important rebranding initiative to better reflect its position in the direct marketing industry as the premier source compiler of new homeowner, mortgage and equity loan data. “The volume of data that marketers can purchase today has exploded in recent years” states Frances Warth, President and Owner of KYC Data. “But delivering only fresh data on new homeownership to marketers of all types can be an efficiency game changer and that’s our area of expertise.”
The KYC Data team collaborated with Sharkey Advertising who developed a theme centered around “freshness.” The redesigned logo and website use a vibrant color green to subtly reinforce the freshness and growth messaging. “In direct marketing campaigns, fresh data is critical to success. All of our data is obtained daily from verified public documents nationwide. We felt it was important that our branding was in better alignment with our unique position in the industry” said Ms. Warth.
The clean design and improved structure of the new website (www.kycdata.com) enhances navigation and provides a more rewarding user experience. Over the course of the next weeks and months, KYC Data clients and prospects will see new programs including direct and email marketing efforts with redesigned collateral material that will provide a cohesive look and feel to reflect the company’s leadership position.
About KYC Data
KYC Data is the premier source compiler of public records in the U.S. specializing in new homeowner, mortgage, and equity borrower data. All data is obtained daily from verified public documents recorded at state, county and city levels nationwide. Using cutting-edge technology and decades of experience KYC Data now compiles over one million public records per month.
Founded in 1980, KYC Data has deep roots in the data industry. The company founders were instrumental in building several of the largest data companies in the world. Its stellar reputation for delivering reliable and accurate data coupled with unwavering customer service has made them one of the leading sources of data for hundreds of companies including major data resellers and brokers.
For more information, please contact:
President/Owner, KYC Data.